PERBEDAAN PERSEPSI MAHASISWA PROGRAM STUDI AKUNTANSI DAN MANAJEMEN TERHADAP KUALITAS LAYANAN JASA PENDIDIKAN DI UNIVERSITAS KATOLIK MUSI CHARITAS PALEMBANG

Abstract

The research is aim to observe consumer behavior regarding the perception of the
five dimensions of education quality including reliability, responsiveness,
assurance, empathy, and physical evidence from the Musi Charitas Catholic
University (MCCU). The purpose of the study is to prove whether there is a
difference in the perception of education qualityfrom the students in Management
and Accounting Study Program. Data collection techniques used is to spread the
5-point Likert questionnaire that is from very disagree until strongly agree.
Population in this research is active student, Batch 2015/2016 untilBatch
2016/2017 Management and Accounting Study Program. Based on the results of
the differences test using the Mann-Whitney test proved that the perception of
Accounting studentson the quality of education (Mdn = 2143) generaly difference
and significant with the students perception of Managementon the quality of
education in MCCU (Mdn = 2907) with significance 0.008 <0.05 (Ho is rejected).
If it is seen from each variable, then reliability, responsiveness, and
guaranteeprove the difference of perception between student of Accounting and
Management Study Program. While the variable of empathy and physical
evidence didn’t prove the difference of perception between student of Accounting
and Management Study Program.