Jurnal Keuangan dan Bisnis

NAVIGATING FINANCIAL TURBULENCE: HOW DISTRESS AFFECTS STOCK PRICES IN INFRASTRUCTURE, UTILITIES, AND TRANSPORTATION

Tiara Tiara — 2024-10-30

This study investigates the impact of X-Score, Return on Assets (ROA), Debt to Assets Ratio (DAR), and Current Ratio (CR) on the stock prices of companies in the infrastructure, utilities, and transportation sectors listed on the Indonesia Stock Exchange. A quantitative approach with secondary data was employed, using multiple linear regression analysis. The Zmijewski Score model was utilized to assess the likelihood of company survival. The findings reveal that X-Score, ROA, DAR, and CR positively influence stock prices. The analysis demonstrates that ROA significantly impacts stock prices, suggesting that company profitability is a key determinant. Furthermore, effective debt management, as indicated by DAR, enhances market value. However, CR shows no significant relationship with stock prices, indicating that liquidity ratios do not necessarily correlate with market performance.

EXPLORING THE INFLUENCE OF BRAND PERCEPTION, CELEBRITY ADVOCACY, AND USER FEEDBACK ON SKINCARE PRODUCT PURCHASE CHOICES

Catharina Clara — 2024-10-30

This research aims to investigate how brand image, celebrity endorsements, and customer reviews on Instagram influence purchasing decisions specifically for facial brightening skincare products. The study targeted consumers with a history of purchasing facial brightening skincare items. Through purposive sampling, data were collected from 100 respondents using a questionnaire distributed via Google Forms. SPSS 24 software was then utilized for multiple linear regression analysis to test the proposed hypotheses. The findings indicate that brand image, celebrity endorsements, and customer reviews all have a positive influence on purchasing decisions related to skincare. Among these, customer reviews hold the strongest impact, underscoring the importance of managing online feedback and maintaining a positive brand reputation. Although brand image and celebrity endorsements contribute meaningfully to purchasing decisions, customer-generated content is the most influential driver of consumer behavior. This study makes a unique contribution by examining the combined impact of brand image, celebrity endorsements, and customer reviews on skincare purchasing decisions. This integrative approach provides a more comprehensive perspective on the factors influencing consumer behavior, in contrast to previous studies that looked at these variables separately.

PERTUMBUHAN PERUSAHAAN DAN LEVERAGE : PENGARUHNYA TERHADAP PERINGKAT OBLIGASI

Marshella Marshella — 2024-10-30

This study aims to examine the effect of company growth and leverage on bond ratings by focusing on non-financial companies listed on the Indonesia Stock Exchange with a research period during 2018-2022. The data used is secondary data. The population in this study are non-financial companies listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling method and obtained 27 companies with a total of 135 observations. Hypothesis testing is done with logistic regression analysis. The growth of a company is approximated by the assets growth ratio (AGR), while leverage is approximated by the debt to equity ratio (DER). The results of this study indicate that company growth has no effect on bond ratings and leverage affects bond ratings.

ANALYSIS OF SMART CITY INITIATIVES TO SUPPORT ENVIRONMENTAL SUSTAINABILITY IN ASIA

Wendy Junaidi — 2024-10-30

This study aims to provide strategic insights into implementing smart city initiatives to support environmental sustainability, enabling local governments in developing countries to manage the complexity of smart cities through the Internet of Things (IoT) technology. The study focuses on several smart city cases in Asia, including Jakarta (Indonesia), Da Nang (Vietnam), Tokyo (Japan), and Lusail (Qatar). It utilizes in-depth interviews with IT vendor management and business consultants involved in smart city projects, along with a review of government documentation. Findings identify planning phases, partnerships, technology selection, implementation, and evaluation as key priorities. Smart city initiatives transform targeted areas or even entire cities, thus requiring collaboration among local governments, technology providers, academics, and citizens for successful implementation. Governments need to adjust regulatory frameworks, including data ownership, environmental standards, and security. The private sector should stay updated on regulatory developments to ensure compliance before market entry.

PENINGKATAN KINERJA KARYAWAN DENGAN ORGANIZATIONAL LEARNING DAN ORGANIZATIONAL COMMITMENT SEBAGAI PEMEDIASI

Tri Wahyono — 2024-10-30

Performance issues are of course inseparable from the process, results and effectiveness, in this case achievement or work performance is the result of work in terms of quality and quantity achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. This research aims to test and analyze the influence of job descriptions on employee performance with organizational learning and organizational commitment as intervening variables. Using quantitative methods, with saturated sampling totaling 95 employees, using Structural Equation Model (SEM) as an analysis method with Smart - PLS. In conclusion, job descriptions have a positive and significant effect on employee performance, job descriptions have a positive and significant effect on organizational learning, job descriptions have a positive and significant effect on organizational commitment, organizational learning has a positive and significant effect on employee performance, organizational commitment has a positive and significant effect on employee performance, organizational learning is able to partially mediate the influence of job descriptions on employee performance, and organizational commitment is unable to mediate the influence of job descriptions on employee performance. An interesting finding from this research, without involving organizational learning, the influence of job descriptions on employee performance is very strong. There is a high indication that the correct division of job descriptions will encourage employees to work optimally. So that the company's goal of achieving high performance from all its employees will run according to strategic targets.

PENGARUH CITRA MEREK, IKLAN, DAN E-WOM TERHADAP KEPUTUSAN PENGGUNA APLIKASI SPOTIFY

Stephanie Ayu — 2024-10-30

Technological advancements have significantly impacted information consumption patterns, leading various information channels to modernize and adapt to user needs. Among these, radio has transitioned from a conventional audio medium to a digital platform. Digital radio, or streaming radio, allows users to access information flexibly, unrestricted by spatial and temporal limitations. This study aims to analyze the influence of brand image, advertising, and e-WOM on user decisions in choosing the digital radio application "Spotify." Using a quantitative approach, data was collected from Spotify users through an online survey. Results indicate that brand image, advertising, and e-WOM significantly impact user decisions, with brand image being the most dominant factor. Based on these findings, it is recommended that digital radio service providers enhance brand image, leverage advertising, and utilize e-WOM to retain user loyalty.

PERAN DIFERENSIASI PRODUK DAN BUKTI FISIK DALAM MENINGKATKAN KEPUASAN PELANGGAN

Aditya Dame Kristian — 2024-10-30

This study aims to analyze the impact of product differentiation and physical evidence on customer satisfaction at Bean Spot, a coffee shop located in Palembang City. Product differentiation includes innovation in coffee flavor variations, while physical evidence encompasses elements that shape the ambiance and comfort at the venue, such as layout design, facilities, and cleanliness. This research employs a quantitative approach, with primary data gathered from 107 respondents who have consumed Bean Spot products at least twice. Data analysis was performed using SPSS version 25. The findings indicate that both product differentiation and physical evidence have a positive and significant impact on customer satisfaction. These results emphasize that product innovation and a comfortable physical environment play essential roles in enhancing customer satisfaction and loyalty. This study is beneficial for Bean Spot’s management in developing more effective marketing strategies and can serve as a reference for other coffee shops aiming to strengthen competitiveness through innovation and improved customer experience.